WKB Wierciński, Kwieciński, Baehr law firm adopts a new logo and new corporate brand identity

WKB starts 2020 with a refreshed logo and new branding. The revamped logo presents the firm as a team of “WKB Lawyers” emphasising the firm’s dynamic growth, and recognising the value added by each of the firm’s more than 100 lawyers.

The firm’s new corporate identity applies to all means of communicating with the market, including a new website with a mobile-device friendly layout.

– The “WKB Lawyers” logo is a bridge between the identity we have been using so far and its new face. The core – WKB – is its constant element, referring to the initial letters of our co-founders’ names. Adding the word “lawyers” emphasises teamwork as one of the firm’s core values. In our everyday work, we are a good, well-functioning team of world-class legal experts on one hand, and interesting personalities on the other. Our collaboration allows us to combine our strengths, expertise and knowledge of various industries and adds up to the value of our offering. A modern, simplified logo is also welcomed by international law firms and clients who we assist on a day-to-day basis. – comments Jerzy Baehr, WKB’s managing partner.

The new identity also refers to the firm’s core values: a client-centric approach, professionalism, collaboration.

WKB’s new branding was designed by the Milan-based studio Migliore+Servetto Architects, known for their work with numerous renowned Italian and international brands (such as Fendi, Tod’s Group, Samsung, The New York Times and The Fryderyk Chopin Museum in Warsaw).

Together with the firm’s new corporate identity comes the launch of a newly re-designed, mobile-friendly website. The main concept and aim behind this new design was to ensure the best possible client and user experience. Responding to these needs, and in line with current digital trends, the website’s design is clean, user-friendly and easy to navigate. The site was designed by the Warsaw-based Gorilla Agency.

The new logo does not affect the firm’s official name, which continues to be “WKB Wierciński, Kwieciński Baehr”.

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